#Wechat official account in chn how to

The minimum initial ad spend is 7,000 Chinese Yuan, rather than 5,000.Note that even many WeChat accounts setup with Chinese business entities cannot accept payment. Some companies have worked around this by creating a mini-program that accepts payment via a third-party. Usually cannot use WeChat Pay to accept payments.You will not be able to transfer the account to another business at a later time.You can only use a Service account, not Subscription.

To make it easier for you, I’m including the basics steps here and all the extra considerations that will help you get through the process error-free and more quickly. However, it can take a lot longer if anything is out of order, and we’ve heard stories of it taking up to three months to finish the process. It takes us about 3–5 working days to set up and verify the account. The bad news: If you set up under your non-Chinese business entity, you’ll face several limitations. The good news is that you will likely be able to set up an OA directly with Tencent (the company that owns WeChat), and it’s only 99 USD. Posts show up in the subscriptions folderĬan receive and respond to messages from followers?Ĭan be setup under non-Chinese business entities The table below shows the functions of verified service and subscription accounts in more detail. If this sounds a bit confusing, check out a 5-minute video here, where I show the two different account types in action on my phone. Overall, we’ve found it common for Chinese users to follow up to 100 subscription accounts. This means the content those accounts publish is an extra click away and mixed in with other providers’ content. Users can find the posts from all the subscription accounts they follow within the subscription folder. Subscription accounts (订阅号) were made with media organizations in mind and they have one key strength-they can publish one post per day containing up to eight articles. With a service account, you can publish up to four posts per month, with each post containing up to eight articles. This makes it more prominent and helps increase the open rates for your articles. Most businesses will want a service account (服务号) because it has stronger functionality and allows your posts to show up in the users’ main chat feed. There are two main types of OAs: “service” and “subscription”. Should You Use a Service or Subscription Account? If you don’t have one, they’ll probably think you aren’t serious about doing business in China yet. To Chinese fans, your WeChat OA really is official in their eyes.

You can even create mini-programs that function like apps, accept payments, provide customer support, and more.

With an OA, people can follow you, and you can post articles and create a mini-website within WeChat. It should be one of the key hubs for your brand in China.

Should You Co-operate With a Chinese Business?Īn Official Account (OA) is different from a personal account.

#Wechat official account in chn how to

How to Set Up a WeChat Official Account.

Should You Use a Service or Subscription Account?.

We’ve helped Western businesses set up many WeChat accounts, so we’ll share our advice with you here. There are a few things about the setup that you should decide ahead of time otherwise, you could run into big problems later. If you want to get your brand on WeChat, you’ll need to go through a setup process that is more in-depth than the average Western social platform. With over a billion users, WeChat is the most popular social platform in China.